The world premiere of UTV marketed Deivathirumagal will take place in a Dubai multiplex tonight (July 14).
Vikram, director AL Vijay, music director GV Prakash and Anushka have gone for the premiere.
The advance booking for the film has been very good according to UTV.
Says G Dhananjayan of UTV: "The advance booking is strong and all multiplexes have reported complete advance booking for this weekend. The booking opened across TN today (only multiplexes opened yesterday) and we are seeing the same trend".
Tomorrow on the release day early in the morning the producers are screening the first show for the press at Four Frames preview theatre.
Vikram and other unit members of the film will be visiting some Chennai screens, after they come back from Dubai in the morning.
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