Chiyaan Vikram's Director Vijay directed UTV distributed Deiva Thirumagal celebrates its 50th day today (Sep 2) in screens across Tamil Nadu.14 of these screens are in Chennai and suburbs, where it is still getting full during weekends.
Deiva thirumagal success can be attributed to Vijay’s simple straightforward story telling backed by Vikram’s awesome performance.And above all UTV’s marketing muscle and the hype they were able to create across all media platforms.
UTV is unwilling to give collections, though the film can be classified as a hit.However the trade buzz is that the film got a share of Rs 3.75 Cr from Chennai city, better than any of the recent Vikram films!
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