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'Iru Mugan' trailer is a huge hit! Turns hot in the trade

Written By Chiyaan Vikram on Wednesday, August 10, 2016 | 8:51 AM

The makers of Chiyaan Vikram’s ‘Iru Mugan’ are overwhelmed with the positive response for their recently launched trailer. Distributors across the globe have snapped up the film at very attractive rate. While Tamil Nadu theatrical rights of the film have been sold to Auraa Cinemas, NKR Films have snapped Telugu dubbing rights for a huge price.

In the trailer, Vikram’s unique makeover as the transgender villain ‘Love’ has attracted audiences and trade people alike that the trailer has garnered more than 4.5 million views, which is the second highest for Vikram after ‘I’. 

Another big USP of Iru Mugan is Nayanthara and her glam look. The actress commands an opening and the song Halena.. picturised on her and Vikram is already a rage with youth. Directed by Anand Shankar, Iru Mugan is said to be an espionage thriller with Vikram playing dual roles—RAW agent and transgender villain. 

In Kerala there is repeat audiences in cinema halls just to watch Iru Mugan trailer on big screen. The film’s producer Shibu Thameens is planning for a grand theatrical release on September 1.

Source : Sify 
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