It is time for the long in the making 'Ai' to start creating the ideal buzz through promotions. Till date, the whole crew has managed to keep everything under wraps by not even giving an iota of peep about the movie. Vikram is said to have gone extremes for this romantic-thriller.
With the deadly Rahman-Shankar combo tirelessly working for another blockbuster album, producer Aascar Ravichandran is planning for the grandest audio launch ever. It may be recalled that for Dasavathaaram, he brought international martial art icon Jackie Chan.
Ai's audio launch is touted to happen after September 15th or before the end of that month. The main reason behind the delay is, to bring in all the high profile guests for the launch.
Ai is bound to get bigger day by day!
Source : Behindwoods.com