When was the last time you saw a 100th day poster of a film being garlanded across the city? If a film, irrespective of the cast and crew, manages two successful weeks in the theatres, then it's a Hit according to the trade pundits now.
Aascar Ravichandran produced, Shankar's 'I' is reaching its 100th day at the box-office today, 23rd April. The romantic-thriller with Vikram playing the role of his lifetime and Amy Jackson flaunting her international looks, was well-received and went on to make a worldwide gross of well over 200 crores.
P.C.Sreeram's cinematography, Rahman's chartbusters and Muthuraj's art-direction fell in place to catapult the film to a pinnacle of creative and technical excellence. Though there were mixed reviews about the duration and a simplified story, 'I' managed to get all the attention and money because of Vikram's performance of a body-builder to a model to a hunchback seeking revenge.
The film had it all to appeal and surprise. Be it the extravaganza in the songs or the mighty action portions or the screenplay pattern or the Himalayan efforts by Vikram, 'I' was a complete commercial film with a purpose. Hearty congratulations to team 'I' for this milestone.
Credits : Behindwoods.com