Businessman Raj Kundra and Bollywood actor Akshay Kumar's Best Deal TV , the country's first celebrity shopping channel has now branched out into its second regional home shopping network. Raj and Akshay now partner with south superstar Vikram to launch Big Deal TV , a Tamil 247 home shopping channel with some of the biggest names down south endorsing products and launching their own product ranges. While motherbrand Best Deal TV has done well within a span of three months, the channel will now reach out to consumers down south looking for the biggest best-value deals.
Talking about this game-changing move, Raj Kundra says, “We are happy to partner with Vikram and announce Big Deal TV that looks to cater to our target audience in south India. We believe in making money and passing on value to customers in the old brick-and-mortar way .Home shopping does just that, but with wider penetration. The channel will deliver as promised big deals and the best rates.“ Adds Big Deal TV CEO, Gaurav Garg , “It gives me great pleasure to launch a south celebritybased home shopping channel.
Stars are looked up to in south and we will make sure they live up to their name by providing quality, value and big deals for all their fans. We will be focusing on Fashion, home and lifestyle.“
Big Deal TV goes live on June 18 across Tamil Nadu
Credits : Times Of India / Chennai Times